It had been a long night. I had been out of the house for almost 18 hours and Dana and I were returning from one of our events. We had a good time at the event and visited with a few friends, traded laughs and memories. And, while we thoroughly enjoyed the evening, we had put almost 10 hours into organizing an event where four friends showed up.
Then Dana asked me one of the toughest questions she’s ever asked;
If this wasn’t our event, would you go?
My heart sunk a little. I’m never disappointed to hang out with friends; but there’s easier way to hang out with them than to arrange an event. I didn’t have to answer the question, I knew the answer was no.
We spent some time brainstorming and creating an event that we would want to go to. One that we would cross the city for after a busy night. One that we loved. And, while it’s in it’s early days, the first two ‘new’ HomeEcs have been well received (our HotSauce tasting had more than 80 attendees and our Craft Beer Salon, which we will recap later today, had more than 100). We still have lots to learn but we now know our objective is simple: to create events that we’d cross the city for and hope others might too.
And this brings me to our newsletter.
This weekend will mark the 56th edition of ‘We Are WellPreserved.’ It’s been a lot of fun; but I wouldn’t cross the city to read it!
Our new vision for the newsletter has two goals:
- To make it much more compelling to read, use and share
- To make it a resource that you can refer to in the future.
So, starting this weekend, we’re going to try a new format. We’ll still keep some of the features from before but we are going to wrap a theme (generally a seasonal ingredient) around each issue. From there we’re going to pack it with links and resources so you can get preserving or cooking that ingredient right now.
For example, this weekend, we’re going to share 25 ways to preserve carrots. Included in the newspaper will be:
- at least 25 links to carrot preserving recipes on many different websites. A round-up of posts will be a significant part of the newsletter in this format; we know that many of you like the convenience of quickly scanning posts that have been curated for you and we love to share the love with other blogs and sites who are doing great work.
- Links to carrot related posts from our pasts (including the nefarious ‘orange-ification of carrots, links to past reviews of our favorite peelers and other carrot-related items)
- Some other carrot-related posts.
The idea is to create a one-stop reference for now and the future; if you’re looking for carrot ideas, here’s the place to start.
Next weekend we’ll move to a different ingredient or theme (i.e. different styles of preserving, types of cuisine, etc).
We’ve also upgraded our mail package and it will allow us to do things that we couldn’t do before – like automatically give you free labels when you sign up to the newsletter! As soon as you register for the newsletter, the system will send you a link so that you can print the labels in the picture above (Dana designed them). If you’re a previous subscriber you’ll recognize that w sent this link to you a few times (including this week) so our ‘veterans’ aren’t missing out on anything. 🙂
We’d love your feedback, ideas and requests for topics/ themes (fire us an email or leave them in the comments)!
And, if you want to sign-up, you can do so here: